Insight into the Global Market Spa Industry

You can find spa centers at different locations, including strip malls, luxury resorts, and fitness centers. There are a few spa centers with just a massage table, while others are too luxurious that draw customers’ attention from around the world.
Massage spa caters to a clientele looking to find a stress relief experience. Most primer health spas are designed with multi-day wellness boot camps with organized diet plans, personalized treatments, and physical evaluation.
Spas are becoming the popular alternatives for those who want to relax rather than go out to the club. Some people seek out spas for skincare treatment or attend retreats that must focus on mindfulness.
Why is it called Spa?
A spa is an establishment that offers certain kinds of relaxing, therapeutic, and beauty treatments. These treatments range from simple pedicures, massages, steam baths, nail care, facials, and waxing to exotic fares such as body wraps, body scrubs, or deep tissue massage.
The word ‘spa’ in simple terms is used to describe a resort located by mineral springs and has many health-promoting properties. However, the word is generally associated with a wide range of commercial facilities providing wellness treatments.
International Spa Association (ISPA) defines spas as a place devoted to well-being with a wide range of professional services that encourage the recovery of mind, body, and spirit.
A spa is a place where people go & spend some quality time for body treatment. According to the Global Wellness Institute, there are around 150,000 spa centers across the globe.
COVID-19 VS Spa Industry – The Impact of Pandemic
There might be no industry that may not have been affected negatively due to the pandemic. There has been a significant impact on the spa industry, forcing the spa treatment centers to close. In contrast, some have stringent hygienic requirements & regulations for both the visitors & workers.
In a survey of March 2020 of spa industry professionals, around 30% predicted the number of spa visits decreased by more than 70% compared to the same time as the previous year.
The spa industry took a hit, and the revenues and customer visits were felt by more than 45% during the pandemic. Moreover, the hotel spa and private spa centers are challenged by the rise of COVID-19 cases that closed the centers for around 4-6 months in 2020.
However, the growth graph of the spa industry slowly started to rise as the people actively focused on the importance of the well-being of mental and physical health.
Analysis of the Global Spa Industry
According to the market research firm TechNavio, the global spa industry is forecasted to go up at a compound annual growth rate (CAGR) of 6% by 2025.
The demand for spa treatment is interconnected to personal income, tourism, and other demographic trends. However, this hectic pace of modern life has increased the need for wellness services.
In today’s state of unprecedented stress, where people are connected round the clock and lack the boundaries between personal & professional life, the demand for the wellness massage spa industry will increase by 2030.
Top Spa Trends
It is expected that wellness tourism may drive the growth of the spa industry due to consumers who are seeking to enhance their physical, spiritual, and psychological well-being. People are more likely to get involved in various wellness massage spa services whenever they want to retreat. However, those who travel for business purposes or leisure often incorporate wellness activities into their itinerary.
Marketing plays a significant role in differentiating the company because the global market of the spa industry is highly fragmented. Spa centers are stressing over strengthening advertising and positioning of the brand. Offering world-class facilities and the latest innovative equipment types is another way to increase the demand for top-notch spa services. SPA.ce the Spa is one of Bangalore’s best spa centers that has offered a range of spa treatments for both men & women since 2005. Based on the quality and amazing massages provided by SPA.ce the Spa, we have become a leading brand in Bangalore.
Bottom Line
There is no doubt that spas are an elixir to a stressful life, and they delay the anti-aging process and have myriads of health benefits while improving the wellness of the mind and body. The rise of COVID-19 has affected massage spa centers worldwide. Still, seeing the benefits of massage, the demand for spa centers is increasing day by day, indicating a positive growth of the industry in the post-Covid era. New market leaders like SPA.ce the Spa have emerged and provide quality massage therapies of different kinds. To know more about our packages, reach out to them today and book a massage session!